Event & business services / Troy
SMZ
Troy full-service ad agency doing strategy, creative, media buying and production, with roots going back nearly a century.
01 / The story of this place
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SMZ is a full-service advertising agency in Troy that says it has been crafting campaigns for nearly a century. Everything happens in-house: research and strategy, creative and copywriting, media planning and buying, programmatic, influencer work and production. Its case studies include the Michigan Lottery, the Columbus Blue Jackets and the University of Michigan-Flint. It's a fit when an event or brand needs a real campaign behind it.
- Nearly a century in advertising
- Strategy, creative and media under one roof
- In-house production and programmatic
- Michigan Lottery campaigns
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Sources & fact check · Checked: 2026-10-01
An independently written bilingual guide. This collection is not an attendance-based ranking.
03 / Events
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