Attractions & fun / Frankenmuth
Bronner's CHRISTmas Wonderland
The self-styled World's Largest Christmas Store in Frankenmuth, decking halls since 1945 and open 361 days a year.
01 / The story of this place
Make time for these
Wally Bronner founded Bronner's in 1945, and today it bills itself as the World's Largest Christmas Store. The Alpine-style building covers 7.35 acres on 27 acres of landscaped grounds, and about 100,000 lights glow along its half-mile Christmas Lane. More than two million people visit every year to browse over 50,000 items, and out on the grounds stands a 1992 replica of the Silent Night Memorial Chapel in Oberndorf, Austria.
- Founded by Wally Bronner in 1945
- More than 50,000 items
- 100,000 lights on Christmas Lane
- Replica Silent Night Memorial Chapel
- Ornament personalization on site
Photos were taken at different times; images are resized and cropped on cards.
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¼ · Stay
Sleep right around the corner
Sources & fact check · Checked: 2026-10-01
An independently written bilingual guide. This collection is not an attendance-based ranking.
Historical background: Wikipedia and its contributors; article licenses and revision histories are available on the source pages.
03 / Events
Events at this place
Published events automatically linked from our event guide. Times are local to the venue.
We have no published upcoming events linked to this place yet. That does not mean the venue has no events; check its official calendar too.
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